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After years of research, co-founders Shweta and Aman Khandelwal agreed that an alternative approach was required to revolutionize the dairy industry. Their research suggested that dairy products can be potentially hazardous to the human body. That’s when they decided to create a product that would be kinder to the environment and the human body. Their research led them to create a nutrition-packed vegan milk product, made out of Indian crops like amaranth jowar and ragi, different from the regular nut, oat and soy based approach.
All we needed to do was milk the uniqueness of the product to exemplify its identity.
The product was disruptive, loud and new. And we wanted to bring out that fresh, disruptive personality to the brand’s identity.
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